Do You Need a Publicist?
First of all, publicists can help you, their services can cross a broad spectrum.
For example, let’s say that you want to get an article about your book placed in People Magazine or a popular airline magazine. Years ago, there was a publicist who specialized in just that—writing articles about authors and their books and getting them published in magazines.
Another publicist I worked with would set up tours where authors would go on television news shows and try to get author interviews set up there.
A third specialized in creating huge Twitter and Facebook followings.
A fourth created press releases so that the author could get articles published in the Entertainment sections of newspapers.
A fifth was an image consultant and trained authors in public speaking, and would then focus on getting them gigs speaking at author events.
