David Farland’s Writing Tips: Stealth Advertising

There are a lot of ways to publicize books. Your publisher might pay bookstores to create special displays or to place your books with the cover facing outward instead of having the spine out. This is called point-of-sale advertising. They might pay “comp” advertising fees to make sure that your book is displayed in five or six key locations in the bookstore, so that the customer has a better chance of stumbling across it.