What is the Tagline of a Book?
When you’re writing a screenplay or a book, one of the first things that a writer may do is create a tagline. This is a single line that describes the work, defining it in some way, and is usually used in advertising a film.
David Farland’s Writing Tips: Surprise and Revelations
An even richer source for surprise than setting is your cast. You can of course use the same techniques for creating surprises in characters as you do for settings. You can for example make a character a bit strange or grotesque. In The Godfather, we are fascinated by Don Corleone because of his strange nature—he’s powerful, seemingly warm-hearted one moment and unbelievably vicious the next.
