The Value of a Logline

A log line, or logline, is a simple description of a story that is only a sentence long.  It boils the story down to its essence.  Unlike the tagline, which is created as a marketing hook, the logline gives the basic premise of the story. Here are three loglines for three famous movies: Luke Skywalker […]

The Value of a Tagline

When you’re writing a screenplay or a book, one of the first things that a writer may do is to create a tagline.  This is a single line that describes the work, defining it in some way, and is usually used in advertising the film.  For example, in the classic movie Alien, the tagline was […]