When you’re writing a screenplay or a book, one of the first things that a writer may do is create a tagline. This is a single line that describes the work, defining it in some way, and is usually used in advertising a film.
“The right way.” I send out announcements and ask friends to share them. I have about 7000 people who get my newsletter, another 5000 friends on Facebook, 20,000 on Twitter, a few thousand more fans on Facebook, and so on. So I can make a pretty decent splash, and if my friends do the same, we can make huge waves! Books I promote generally hit #1 on Amazon in one or more categories.
“The right time.” I like to recommend books on their release day or shortly before. With many books, if you recommend them three months before the book comes out, readers won’t want to wait that long. It’s an impulse buy. On the other hand, some people are happy to buy a book early and wait for it, so letting people know a book is coming in a few days usually works well.
Many authors dream of seeing their books turned into films, but for some, it’s a nightmare.
After all, filmmakers tend to take liberties with an author’s story, often making changes that seem detrimental to the tale just to “make it their own.”
Every year during the holiday season, I tend to have people ask to get hardcover books autographed as gifts. Of course this happens at other times of the year, but it is particularly true at Christmas. As a new author, I didn’t think much about how to get books that people will treasure. So here […]
You’ve all experienced this: you went to a movie that was based on a book, and on the way out of the theater you heard the comments from others: “Oh, the book was soooo much better!” There are two reasons why this is almost always true: The book is far more immersive than the film. It allows […]
There are four major platforms for taking a fictional story big. You can launch it as a book (either traditional or comic), or film (either movies or television), or as a videogame. But in the last couple of years, we’ve also seen toy franchises breaking out as a platforms for movies with things like Transformers, […]