The Value of a Logline
A logline, or log line, is a simple description of a story that is only a sentence long. It boils the story down to its essence. Unlike the tagline, which is created as a marketing hook, the logline gives the basic premise of the story. Here are three loglines for three famous movies: Luke Skywalker joins […]
The Value of a Tagline
A tagline is a single sentence that describes a film or book in a defining way. Choosing a tagline early can help you write your story with the proper tone. When writing a screenplay or a book, one of the first things that a writer may do is create a tagline. This is a single line […]
