Sometimes when I read a story, I find that it’s just “bleh.” It may be easy to understand, easy to follow, but I have a hard time identifying any real virtues.
For example, when you write a story, look at your dialog. Are there any quotable lines in it?
If you go to IMDB.com (the internet movie database) and look up a movie, the site will list ratings by customer reviews, but it will also show favorite quotes from the movie. For example, from Mad Max: Fury Road:
Max Rockatansky: You know, hope is a mistake. If you can't fix what's broken, you'll go insane.